An Honest Farewell was a 4 day immersive festival and celebration of Honest Ed’s, an infamous department store in downtown Toronto that was set for redevelopment. The entire three-story building was converted into an immersive art maze featuring installations, performances, and markets. At night, the space was activated with various parties and raves. Over 12,000 people came to the event across the entire weekend. Alex Rand led the theatre and performance programming, curating six unique performance groups across the entire installation.